Customer Lifetime Value Calculator

By CalculatorInn Team · Updated: 2026-03-22 · Free & accurate · Instant results

Calculate the total revenue you can expect from a single customer over their entire relationship with your business.

Interactive Customer Lifetime Value Calculator

JavaScript is required for the interactive calculator. Enable JavaScript to use this tool.

How to Use This Calculator

Step-by-Step Instructions

  1. Enter your avg revenue per purchase
  2. Enter your purchases per year
  3. Enter your customer lifespan (years)
  4. Enter your profit margin (%)
  5. Enter your customer ltv
  6. Enter your ltv (profit-based)
  7. Enter your annual revenue/customer
  8. Enter your ideal cac (ltv/3)
  9. Results appear instantly — no button needed

Formula

Mathematical Formula

LTV = Avg Revenue × Purchase Frequency × Customer Lifespan

How It Works

LTV = Avg Revenue × Purchase Frequency × Customer Lifespan

Frequently Asked Questions

How does this work?

Enter your values in the fields above and the calculator will compute results instantly using the formula shown.

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